standard, gallery, video, image, quote
use WP default video/audio embedding or theme pre formatted
theme video's additional tweaks - video host screenshots, easy selection of hosts, video size
use WP gallery or theme pre-formatted gallery
theme gallery additional tweaks - using slider or thumbnails, thumbs format

using same format settings as posts
portfolio item tagline,gallery slider or thumbnails view
portfolio item layout - float, left, right or centered
image format, number of related items
additional content with wp editor

for selected catalog page (in WooCommerce settings)
two WP editor custom meta field - to add PB templates, shortcodes (or any custom content)